PK 201: Creative Side Hustles and Natural Light Photography with Sandra Coan, Founder of Sandra Coan Photography

Sandra Coan

Sandra Coan is an award-winning photographer, industry educator, and the best selling author of Crafting Your Ideal Light. She specializes in studio portraiture, artificial lighting, and fine art film photography. In addition to running her busy Seattle, Washington studio, Sandra Coan Photography,  she also teaches photographers around the world how 

to create a natural-looking light with strobes and flashes. She continues to inspire old and new photographers with her attention to detail and love for natural light photography.


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Here’s a glimpse of what you’ll learn: 

  • Sandra Coan shares how she got into photography 
  • Sandra discusses how to establish your brand and distinguishing your side hustle
  • What natural light means to Sandra and how she differentiates natural light from unnatural light
  • How consistency helps build your brand name and credibility
  • Sandra discusses the importance of light quality, direction, and composition in photography
  • Sandra gives an overview on her book and how it can help photographers hone their craft

In this episode…

How does a teacher with thousands of dollars in student loans become an award-winning photographer and public speaker by pursuing her hobby as a side hustle? How does a small studio establish their brand without compromising their brand name or their quality? Sandra Coan, best selling author and passionate photographer, has established herself as an undeniable resource for those who are looking to hone their photography skills particularly for those who want to use natural light in their photos. 

In this week’s episode, Mitch Bowler talks to Sandra Coan, author of Crafting the Natural Light Look: The One-Light Approach to Creating Striking Portraits with a Strobe or Flash, about her journey from teacher to photographer. She also talks about how to build your brand and leave a distinguished impression amongst your clients, what natural light means and how to use it to capture incredible photos, and find out how her latest book can help you become better at photography. Stay Tuned.

Resources Mentioned on this Episode

Sponsor for this Episode

This episode is brought to you by Evolve Artist, a breakthrough online training system that aims to inexperienced talent to become world-class artists.

If you’re interested to explore and expand your artistic nature and to maximize your potential as an artist, there’s no better way to do that to sign up with one of the many courses offered by Evolve Artist.

We’ll provide you with all the materials you need to enjoy a do-it-yourself study at home. The premium oil paint we use is supplied by Old Holland, and everything will be shipped right to your doorstep no matter where you are in the world.

To learn more about our coursesvisit our website or contact us to find out how you can be the artist you were meant to be in your own home.