PK 223: The Business of Fine Art

Jason Horejs Jason Horejs is the Owner of Xanadu Gallery and the Publisher of RedDotBlog, an online resource that provides art marketing news and business tips for artists. He is also the author of three books that are focused on helping artists better understand the business side of art. His close relationship with the art business began at the tender age of 12 after watching his father, the nationally recognized oil painter John Horejs, establish his successful career through different art galleries. 

Jason opened Xanadu Gallery in 2001 and has since connected hundreds of artists to investors, collectors, and fellow creators. Jason now runs a second art gallery with his wife, Carrie, in the mountain resort town of Pinetop, Arizona.

PK 215: The 4 Life Stages When People Get Serious About Their Art | Apple Podcasts
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PK 215: The 4 Life Stages When People Get Serious About Their Art | 4 Listen on Deezer

Here’s a glimpse of what you’ll learn: 

  • Jason Horejs recalls the lessons he learned about the art world at a young age 
  • Common misconceptions about the business side of art
  • The importance of asking for help when building your art career
  • How Jason’s blog, RedDotBlog, has helped artists and gallery owners better understand the art business
  • Jason shares how much time you should be spending on creating art versus promoting art
  • Finding the balance between learning and implementing
  • Six key business skills to master in order to take your art career to the next level

In this episode…

What makes an artist successful? While success may be defined differently by each artist, most will agree that one of the greatest artistic achievements is attaining some level of recognition for your work. Gaining this attention—and sales—can be a tumultuous journey, but with the right business skills, it may just be easier than winning the lottery. 

Jason Horejs, the son of the nationally recognized oil painter John Horejs, fell in love with the business side of art at a young age. Using his unique background and understanding of the art world, Jason helps artists learn the business tips and tricks they need to take their careers to the next level. 

In this week’s Pencil Kings episode, host Mitch Bowler sits down with Jason Horejs, the voice behind RedDotBlog and the Owner of Xanadu Gallery. They discuss the common misconceptions about the business side of art, the six key skills to master to improve your art career, and what it means to be a second-generation art gallerist. Jason also shares his experience building a valuable art community of investors, artists, and collectors.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Evolve Artist, a breakthrough online training system that aims to inexperienced talent to become world-class artists.

If you’re interested to explore and expand your artistic nature and to maximize your potential as an artist, there’s no better way to do that than to sign up with Evolve Artist.

We’ll provide you with all the materials you need to enjoy a do-it-yourself study at home. The premium oil paint we use is supplied by Old Holland, and everything will be shipped right to your doorstep no matter where you are in the world.

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To learn more about our courses, visit our website to find out how you can join Evolve Artist today so that you can be the artist you were meant to be in your own home.