PK 231: Understanding Personal Branding

Allan Mckay

Allan McKay is an Emmy Award-winning VFX Supervisor and Technical Director based in Los Angeles, CA. Allan has created visual effects for projects such as Game of Thrones, Avengers Endgame, Transformers 3, and many more. He has over 20 years of experience working with different studios and directors, including Blur Studio, Pixomondo, and M. Night Shyamalan. In addition to this, Allan McKay recently launched his creative industry podcast, where he interviews the leading experts, creatives, and technical wizards in Hollywood.

PK 215: The 4 Life Stages When People Get Serious About Their Art | Apple Podcasts
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Here’s a glimpse of what you’ll learn: 

  • Allan McKay and Mitch Bowler recall how they first met 
  • Why building your personal brand is essential for standing out in your industry
  • How has social media changed artists’ approach to the job market?
  • Allan talks about using social media as a weapon, rather than as a consumer 
  • How to design your personal brand to reflect how you want to be seen in your industry
  • Allan’s advice for amplifying your unique message and story during a job interview
  • Allan shares how he leveraged his passion for drawing to buy his first computer

In this episode…

What sets you apart from the competition in your industry? How do you stand out from every other qualified artist during a job interview? According to Emmy Award-winning visual effects artist, Allan McKay, the deciding factor that companies take into account before working with you is your personal brand. So, how can you create a unique, memorable, and authentic personal brand? 

When Allan started in the VFX industry, he was only 14. However, he had the drive and knowledge to back up his passion. By amplifying his unique skills and story, he was able to build a powerful personal brand—and a successful career—that wasn’t impacted by his young age. So, what is his secret? 

In this week’s episode of Pencil Kings, host Mitch Bowler sits down with long time friend, VFX Supervisor and Technical Director Allan McKay. They discuss common misconceptions that artists have about social media, branding, and job interviews. Allan also shares the incredible impact that his personal brand had on his career and reveals his tips for building a powerful personal brand today. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

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